Creating Good Work:

"Ron and Laura were awesome!

Ron's epic writing and Laura's Gamification skills combined with the peaceful warrior meditation and their wonderful attitude made this a successful, productive and great adventure for all of us.

We would recommend The Creating Good Work Initiative to any NGO looking to benefit from the skills and contribution of these wonderful people."

Karen Tse
Founder and CEO
International Bridges to Justice




"Ron Schultz and Mark Allen led our Envisioning team through a highly valuable 1.5 day workshop on mindfulness and innovation.

On Day One, we explored a variety of different meditation practices that taught us to be aware of our attention and how to quiet our minds in order to create space for the inception of new ideas.

On Day Two, we incorporated these techniques into a team brainstorming session where we learned how to create the space for emergent ideas together as a team.

We learned a lot from these experiences and came away from the workshop motivated to integrate innovative mindfulness practices into both our personal and professional lives."

David Jones
Executive Producer
Envisioning Team


The Creating Good Work Initiative founded by Ron Schultz and Laura Sanderford allows self-sufficient volunteers to dedicate 3-6 months a year to bring their knowledge, expertise, and wisdom to social entrepreneurial and non-governmental organizational efforts in marginalized communities around the world.

Its founders, recognized authorities in educational curriculum and development, leadership, organizational culture, and meditation and mindfulness, help organizations better educate and more effectively reach the communities they serve.

During the 6-9 months Ron and Laura are not working directly with organizations in the field, they facilitate this process for others who want to follow a similar path. Because of their years working internationally with social innovators, social entrepreneurs and their social enterprises, the Creating Good Work Initiative is well-positioned to connect people with organizations already doing good work, but who could benefit from the added expertise of our CGW professionals.

The idea for this Initiative is based on our book, Creating Good Work – The World’s Leading Social Entrepreneurs Show How to Build a Healthy Economy (Palgrave Macmillan, 2013) and our Internet-based TV series, Creating Good Work, Live.

is now Live!
Building a Healthy Economy requires enterprises dedicated to Creating Good Work.  Each edition of Creating Good Work features businesses doing their community-best to benefit those they serve and wish to serve. Watch us on YouTube...




Creating change on any scale is challenging, but doing so for the good of society is not an easy task. Against daunting odds and large-scale social problems, social entrepreneurs are driven to produce measurable impact, opening up new pathways that unlock society’s full potential to effect positive change.

In CREATING GOOD WORK, social entrepreneurs, using free market principles to solve pressing problems, show how to make a positive difference in the world.

Ron Schultz, founder of Entrepreneurs4Change, collects some of the world’s leading social innovators to create a field guide for successfully setting out on a journey that benefits all of us.

Over 20 contributors show how they have launched their efforts and sustained them, highlighting both the barriers they have had to overcome as well as the social victories they have achieved.

You’ll hear from social innovators like William Foote, founder and CEO of Root Capital, Dorothy Stoneman, founder and CEO of YouthBuild USA, Jim Fruchterman, CEO of Benetech, Craig Dunn, Associate Dean of Business at Western Washington University, Bill Shore, founder and Chief Executive Officer of Share Our Strength, and many more.

Divided into three parts—theory, application, and practice—the first section provides the ideas on which this work is based, an understanding of why and how the work gets done.

The next two sections are firsthand accounts which describe how these social entrepreneurs turned those ideas into an enterprise and what they have done to further continue their work. As you read through the application chapters, it becomes evident how each of these social entrepreneurs has employed their own particular form of what Craig Dunn calls “deliberate disruptive design” to blow up the old models, rules, and behaviors that have simply not solved the social challenges at hand.

Creating Good Work will be an asset to anyone driven to improve life in their communities and looking for inside knowledge and innovative strategies to make a positive impact on the world around them.

"In Creating Good Work, a diverse group of social entrepreneurs offer advice about developing social businesses and share their own experiences. Editor Schultz (founder, Entrepreneurs4Change) has organized this work in two sections, the first covering theoretical foundations "of why and how the work gets done" and the second, practical applications.

As in any edited work, chapter quality ranges from very good to mediocre. Chapter 3 by Schultz is among the best in quality; it presents a four-tier hierarchical model (principles, models, rules, and behaviors) explaining how social entrepreneurship succeeds.

In the practical application section, the three chapters on microfinance provide outstanding insights into the challenges of sustaining microfinance projects. Many chapter contributors are authors of other books--e.g., R. Paul Herman, The HIP Investor (2010), and Bill Shore, The Imaginations of Unreasonable Men (2010)--and the links to contributors' websites provided at the end of the book will be helpful for further exploration.

This is an excellent primer on social entrepreneurship and a very suitable textbook for social entrepreneurship courses. Summing Up: Highly recommended. Upper-division undergraduate through professional collections."

- J. J. Janney, University of Dayton - Choices Magazine

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